Do Job Advertisements Promote Gender Inequality in the Construction Sector?

The poor performance of construction projects remains a topical issue in the academic field of construction management. Across the globe, statistical data indicates that the construction sector is male dominated. The observed inequality is linked to conflicts, which is one of the main reasons for the poor performance of construction projects. The current study aims to explore the differences between job adverts for male [construction manager] and female [social worker] dominated sectors of the economy by comparing word usage. Text mining was used to unearth the differences in the content of the job advertisements for these two roles. The findings indicate that masculine words [such as leader] are the most commonly used words in the job adverts for construction manager roles. The findings suggest that the content of job adverts seem to promote gender stereotypes associated with employment in the construction sector. Such gender cues may contribute to the gender differences in the construction workforce. Taken together, these findings suggest that there is a need to embed gender-neutral words in job adverts placed by construction sector.