Green Is the New Black

“Sustainability” is the chic, nouveau movement of the moment that seemingly everybody wants to be a part of. With attitudes towards the environment slowly changing due to its new found fashionable status, nowadays the only accessory to be seen with is the mother‐nature saving bicycle. But to what extent do we really understand the importance of this new vision of “sustainable living”? Is society really embracing the evidence science has produced or is this merely just the latest “trend” that individuals want to be seen to be a part of?