Individual Empowerment or Collective Feminist Progress? Examining OnlyFans Content Creator Bonnie Blue

In an age dominated by individual entrepreneurship, Bonnie Blue, the 24-year-old OnlyFans content creator, has recently been a subject of major controversy across media platforms. Blue’s marketing strategy involves targeting young, or in her own words, ‘barely legal’ (Hubble, 2024, n. p) males across social media platforms and encouraging them to engage in sexual relations with her for OnlyFans content. Blue has been criticised for the use of exploitative engagement strategies and has been perceived as instrumental in the reinforcement of misogynistic discourse regarding the objectification of women (Selo, 2024, n. p). This critical reflection explores how Bonnie Blue capitalises upon neoliberal and post-feminist ideals in today’s social media-driven consumer society. She sits within a discourse of choice, agency, and empowerment – utilising sexuality as a commodity to drive her successful business model. Her engagement with this has implications for a wider social, cultural, and political discourse. This critical reflection considers the impact on feminism on a broader scale.