Passion Is a Job Requirement: Affective Labour in Postindustrial Society

This paper examines the change in the nature and composition of work in late capitalism, captured in the concepts of “Post‐Industrialism” and the “Post‐Fordist” production model. Key to these concepts is that late capitalism has demonstrated a tendency toward more flexible and decentralised modes of capital accumulation, with more complex global chains of production, and more flexible and less secure wage labour (Harvey, 1990; Kumar, 1995). It outlines the kind of flexibilisation and desecuritisation of the workforce is a key component of neoliberal post‐industrial capitalism (Harvey, 2005) with value placed in "immaterial labour”, or labour that does not produce tangible commodities.