Shampoo, 'Risk Society' and Social Change

Through taking the example a seemingly ordinary bottle of ‘shampoo’, changes within the composition of contempary society can be viewed through the lens of sociological analysis, to reflect upon how such an ‘everyday’ consumer product impacts upon how we view ourselves, how wider society is constructed and allows us to question the extent to which ‘consumer choice’ can equate to ‘social change’ within ‘reflexive modernity’.