Depression is less commonly diagnosed in men, possibly, as a function of masculinity norms, endorsing emotional control and self-management. This has clear implications for men’s mental health, considering that some men who experience depression often do not make use of appropriate support resources. In this thesis I embarked upon an exploration of men’s accounts of their depression, aiming to enhance current understandings of men’s experiences of depression, and to contribute to the improvement of mental health promotion for men who experience depression. I selected to work with online unsolicited narratives in an attempt to move away from some of the disadvantages associated with the use of interviews. I conducted three studies, using constructivist grounded theory. In Study 1, I analysed online interactions of men who experience depression from four online forums. In Study 2 I included online interactions of female partners of men with depression. Lastly, in Study 3, I worked with a video, and the associated commentary, from a social media platform where contributors were discussing stoicism in men with depression. Overall, the findings from the studies show the prevalence of stoicism in men with depression. Male forum users who experienced depression often used online forums to access support, but also as a way of self-managing their depression by relying on forum support. Additionally, men’s stoicism was often underpinned by adherence to regressive masculinity norms. Stoicism in men with depression was further promoted via the elicitation of complicity from female partners. The findings further show that younger users of these digital spaces often voiced anti-stoic messages and showed increased levels of openness to emotional expressiveness and to help-seeking. My recommendations for further research include the areas of female partners’ experiences and younger people’s perspectives. Furthermore, I make suggestions that could help clinical practice and mental health initiatives to reach out to men who experience depression more effectively.